Early estimates indicate that the Brighton O will be visited by around 250,000 visitors, including new visitors to the city, boosting the tourism industry and local economy, especially in the current economic climate.
An elegant and graceful structure
• £6 million cost to build
• Project entirely self-funded
• Totally transportable - not a permanent structure
• An additional tourist attraction and enhancement near the West Pier
• A symbol of resurgence
• Benefits the local economy and local businesses
• Light, spokeless structure will not block views out
• Landscaping and enhancement of lower seafront
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